Business owners will know only too well of the many calls on their time and resources. There is a constant pressure to satisfy the multiple needs of every thriving business – large or small – be it the need to provide an appropriate environment and facilities for the work force and to motivate and encourage valued employees, to attract new business and once won, maintain those connections, to create and sustain an innovative brand and enhance market awareness, or simply to find suitable and promising investment opportunities.
Art can help answer many of these needs in an exciting,
inspiring, enjoyable and surprisingly cost effective manner. In this article we look at 10 ways in which
art can contribute to the broader commercial activities and status of any
The Work Place Environment
Starting with the basics, the immediate work place should be
a pleasant and interesting environment.
There can be nothing more depressing than drab, uninspiring, cold and
empty rooms and employees will react positively and with greater enthusiasm if
they have around them pieces of stimulating and exhilarating art.
Mood, motivation and output can be encouraged and increased
by providing an uplifting environment and carefully selected pieces of art can
play a key part in facilitating that.
Art can also be used to support internal “identities”, such
as individual teams or departments each having a slightly different visual
distinctiveness, albeit as part of an overall brand cohesiveness, which can
encourage team loyalty and positive competitiveness and genres of art can
create those subtle “personality” traits.
Just as important as employee wellbeing and motivation, is
the initial impact on customers or clients when first visiting a business’
premises. First impressions are highly
significant and there can be nothing more off-putting than being confronted
with a drab, depressing and soulless office or reception space. That impression will carry thought to the
business itself and its people.
For very little cost or effort a business can use
interesting art to make a dramatic, positive and uplifting impression, which will
help it portray a dynamic, welcoming, warm and friendly attitude and outlook –
a vital first step in establishing a new business relationship.
Image and Brand Alignment
Art can be used as an integral part of a business’ overall
brand and image and can help establish an identity, create an impression and assist
aligning the brand with the overall strategy of the entity.
Whether that “image” be one of quiet professionalism and
discretion, tradition, pedigree and continuity or modernity, brashness and
market disruption, there are examples of art that can cover all bases.
A long established, professional services firm, looking to
create an impression of gravitas and with a client base seeking discrete and
private advice can look to certain genres of art to reflect that market; very different
to those relevant to a hi tech, cutting edge, disrupter business seeking a
younger, more edgy and vibrant clientele.
The almost limitless forms and styles of art can cater for
all these needs and across all market sectors.
Specific Marketing Activities
Art can be utilised for one-off projects and specific marketing activities. Increasingly, property developers are using art to showcase new developments, whether that be on a temporary basis (to “dress” the development), or permanently – creating, in effect, a mini art gallery to add prestige and kudos to high value projects.
Other examples might be the use of art in a particular
advertising campaign or at a trade fair or product launch or staging an
exhibition at your office and inviting clients in to meet the artists and, of
course, in doing so network with your team.
For some businesses and entities, it will be important to offer a pleasing environment to customers and clients as an integral part of the services offered and in a manner that is suitable and conducive to their activities.
Examples here might be in the health sector where waiting
rooms can be cheered up and treatment areas made more calming or uplifting by
the addition of appropriate artworks, to help a patient have a more positive
experience. Too often these areas are left looking drab and depressing – adding
to the already low mood of the patients – and a sympathetic selection of art
can simply and effectively help raise spirits.
Similarly in the hotel sector, whilst the first impressions
are critically important (see 2 above) with statement pieces of art in the
reception area, this needs to be carried through to the bedrooms and other
public spaces, again to ensure a positive vibe for the overall guest experience.
Differing but analogous examples can be found in a range of
businesses where customers or clients are actively involved with, and spend
time in the premises of, the entity.
CSR (Corporate Social Responsibility)
Most businesses now seek to offer a programme of corporate
social responsibility (“CSR”). This is
in tune with a growing view that businesses should work with and for their
local communities and offer back something to help the less advantaged elements
This is a laudable outlook and is generally popular with
work forces, investors and business partners – indeed many entities especially
(but not wholly) in the public sector, require business partners and suppliers
to have a demonstrable CSR programme.
The wider art community can provide opportunities for CSR
activities, whether by companies supporting and encouraging emerging artists
and art students (for example by exhibiting their work or by advising on
setting up and running their individual businesses, providing training on
specific commercial matters, running networking forums or a plethora of other
activities) or contributing to or donating art for public spaces or financing
social enterprises and projects involving art and artists for the benefit of
the wider community.
The art world is, in reality, a large and multifaceted
community, covering not just the artists themselves, but galleries, dealers,
auction houses, conservators, banks and financial institutions, academics,
educational establishments and students, publishers, shippers, insurers,
security, legal and tax advisors and whole host of other concerns.
Even an initial and tentative involvement with this market
could lead to connections and networking opportunities that may go far beyond
the art itself and lead to wider business possibilities.
Workforces are becoming increasingly diverse and successful
employers realise the need to create and promote an inclusive working
Art can help do this and unify people from differing
cultures, ethnicities, genders and religion.
It can highlight areas of tension and disagreement and then help
overcome differences and foster tolerance, respect and cohesion. This will help attract and maintain the best
Art can be a very sound financial investment. Over many years the market for art has generally increased and carefully selected works of art have appreciated at an exponential rate.
Many corporate collections of art have been based on the
acquisition of art from emerging artists – artists with talent and potential
who are spotted at the beginning of their careers and whose work can be
acquired at reasonable cost, but then appreciates rapidly as the artists’
Some businesses stage exhibitions of art by students or
other emerging artists and have a policy of acquiring one piece of work from
each show. As the years go by the
collection grows and the values increase, leading to a substantial investment
Flexibility and fun!
There are numerous ways that art can be “acquired” and this
of itself can lead to flexibility in the business and maximise the benefits
Art can be purchased outright or often on more flexible
terms through galleries, or it can be financed by various loan and lease
But art can also simply be exhibited and used for shorter
term projects. Overall this can lead to
creative arrangements for the acquisition and display of art, long or short
term, thus enabling a vibrant stimulating and potentially continually changing
display of art.
Whilst this can help a business on many levels, it should
never be forgotten that it also provides, in its purest form, fun and enjoyment
for all the stakeholders involved in your business.
As will be seen, art can fulfil a number of roles in any
business. However, the art should be
selected carefully and in the context of the specific requirements and purposes
of each business – which will vary considerably.
VEDO Corporate Art can assist in this respect and offers
specialist expertise in selecting, supplying and hanging art in and for a range
of sectors, businesses and environments. We have a specific process to help
make choosing art that is relevant to your business and has resonance with your
brand straight forward and enjoyable.
To find out more about how we can help you install
exhibitions, commission artworks and build a corporate art collection, please
see our services page on our website and contact us for a free consultation.
Our VEDO team were recently tasked with curating and installing a private collection of artworks generously loaned to a prestigious Barristers’ Chambers’ in Gray’s Inn, London that was to sit alongside a contemporary art exhibition, called “Getting Closer to Nature”, which we curated and installed.
The collector John Buck, had loaned 40 prints and original artworks.
John is a barrister at Tanfield Chambers and he began collecting art over 15 years ago and has amassed a formidable collection on display across three locations in London.
Many of the artists in the John Buck
collection are by the great British abstract artists of the 21st
century, artists such as Sandra Blow, Sir Terry Frost, Albert Irvin, Victor
Pasmore, John Hoyland and Sir Howard Hodgkin.
The collection loaned to the Chambers however is a mixture of figurative work and abstract work, by British contemporary artists such as great painter and print maker Eileen Cooper OBE RA and Suffolk born lino cut artist Dale Devereux-Barker, to works by some very interesting international European artists such as wood cut prints by German artist Heidi Konig, some wonderful expressive works on paper by exceptional Catalan artist Agusti Puig and a large number of works by the leading late Italian abstract artist Piero Dorazio.
We have displayed 7 works by Dorazio from the 1960s until the 1990s across an entire floor in the building. Dorazio’s highly distinctive style of colourful twisted ribbons and crosshatched grids endured throughout his career and his work heavily relates to colour field painting.
Dorazio believed that “abstract art could change the world…” and so it is perhaps unsurprising that this artist caught the eye of Buck.
We have found there are many cross parallels and interesting stories to be told about the artists in the contemporary landscape exhibition “Getting Closer to Nature” and within John Buck’s collection, many of whom who were either taught by the leading abstract artists in the post war period or had personal friendships with them.
To our joy, we also found amongst John’s collection an oil painting by contemporary artist Robin Richmond (an artist represented by the Gallery).
Richmond studied at Chelsea School of Art in the 1970s and her teachers included Howard Hodgkin and John Hoyland. The painting is an early figurative landscape scene of the great churches and landmarks in Florence, which is quite unlike her abstract paintings that dominate her artistic oeuvre.
This painting to my mind sums up the Buck collection, strong colour and bold shapes or architectural forms. These themes clearly stand out in the abstracted works he has collected over the years and we worked with this aesthetic to create harmony within the curation and installation overall and to select complimentary works for the landscape exhibition “Getting Closer to Nature” also recently installed within the Chambers.
To see the exhibition catalogue, please do not hesitate to contact us on email@example.com and to read more about the exhibition click here.
Our latest project has been an absolute joy, bringing strong and bold interpretations of the landscape subject-matter into a prestigious barristers’ chambers.
We have recently curated and installed forty-seven artworks in a contemporary art exhibition at a London based Chambers’ magnificent newly refurbished premises.
Our brief was to curate an exhibition throughout the six conference rooms, to choose strong, inspiring and uplifting artworks that would resonate with the barristers, clerking team and most importantly the clients.
It was important that the artworks
were sensitive to the environment (aesthetically pleasing, worked well within
the space, were not provocative or offensive) but they also needed to work well
alongside a private collection of a further 40 artworks we were also tasked to
curate. Above all, the art was to
stimulate conversation and interest in the installation.
Taking up our brief, we decided to
choose landscape as a subject matter as a way of introducing different
techniques, use of artistic materials as well as perceptions and
interpretations of this great theme.
We selected six artists working in
different mediums from photography, oil painting and acrylics, ink, mixed media
paintings and giclee prints, each artist interpreting and portraying landscape
in their unique and distinctive style.
A strong sense of form, colour and abstraction were underlying themes we wanted to project across the display in order to compliment an installation of Contemporary art prints loaned to the Company by a private collector, also curated by VEDO.
Leading With The Exceptional
Karina’s art gallery Gallery DIFFERENT has generously loaned five works by her leading artist Denis Bowen.
We have led the exhibition with three
large oil paintings by this renowned and important artist to the development of
British abstract art.
Bowen, a South African born artist to
British parents, returned to the UK after being orphaned at a young age. Raised
by his Aunt in Huddersfield, he studied art from the age of 15 and after
serving in the Navy in the Second World War he went on to study art at the
Royal College of Art.
He became a leading abstract artist and gallery director in the UK, was the founder of the New Vision Group and the New Vision Centre Gallery which played an important role in the British art scene post 1945. He taught art at numerous art colleges and inspired a future generation of abstract artists that followed him.
We see a range of his interests in different landscapes from volcanic landscapes, to explosive skies bursting with colour and energy, to cosmic scenes, displaying distant planets inspiring awe at the lunar landing of Apollo 13 and the Apollo space program.
His “psychedelic works” from
1969-1980 that incorporate UV light show an artist experimenting with live
music performance and someone who was thoroughly engaged in an immersive
Bowen’s preoccupation with space activity
has left a lasting impression on his legacy, the many artists he inspired. His
recognition as a leading figure in British abstract art and avant-garde art is
marked by his works in Tate Britain’s museum collection.
These strong abstract oil paintings take prominence in the entrance and reception areas and in a small conference room overlooking Gray’s Inn gardens, bringing guests into close proximity with the power and majesty of the universe as Bowen saw it.
Bowen’s works contrast beautifully with the slick black and white high definition architectural skylines and abstract architectural shots by the Munich based rising star in fine art photography Christopher Hauser.
No one captures the intensity and
beauty in the details of urban architecture like Hauser. His fascination with
geometrical details, brings to life the stark beauty of immense glass and steel
structures, recalling the influence of Bauhaus architects that built and
inspired the greatest city skyscrapers.
Hauser stuns us with strong sweeping
landscape views of great cities across the globe and we have selected international
cities where the barristers work.
A particularly strong and impressive
work is his shot of The Millennium Bridge in London, prominently displayed in a
ground floor conference room. From Kuala Lumpur to Singapore and Sydney to a stunning
night time view of the bay of Hong Kong in hues of midnight blue that dominates
a whole wall of a conference room, the picture faces a stunning downtown view
of New York City, basking in the glow of a pink sunset. All reinforces the
majesty of large urban city development.
It is hard to imagine this young man standing on these extraordinary structures at phenomenal heights waiting for the perfect shot. We step into his shoes for a moment and are in awe of these stunning city views.
On the second floor, the chambers have an arbitration suite and here we decided to set a tone of calm, serenity and elegance.
We chose oil paintings by British
artist Richard Wincer. Wincer is heavily influenced by the beauty in the English
landscape and coastline. He is drawn to imagining the past and speaking to a by
gone age of declining industries, such as the fishing communities.
His paintings have this haunting feel
of the past, yet they feel familiar and comforting. Just like the great old
masters he captures a timelessness that is the essence of beauty. His skill is
in patiently stripping back his abstract oil paintings until he reaches the
right tones, hues and texture and in doing this, you feel time has been
stripped back too and he has found the right ambience and mood within the
There is an incredible sense of calm and peacefulness in these works, like the passing of time. The mood and ambience was welcomed by the barristers and so we decorated a second room with earlier works, that were slightly more figurative to show Wincer’s artistic progression, also to demonstrate the strong influence of seascapes, islands, ports and ships at sea that we felt might have some relevance and resonance for a leading shipping law team of barristers within the set, 36 Stone.
Pioneering photography on canvas
In a smaller break out room, we changed up to photography by an established French photographer called Jacques Godard, now in his 70s but possibly creating his best work yet.
He has developed a fascinating
technique called pixoplasty. We showed how his work has progressed in the field
of landscape across his long career by selecting works in small format prints from
different periods and these works demonstrate a complete change in style and techniques.
We took his more recent works, a
large triptych called Bacchanales, large monochrome abstract works on canvas
onto the barristers’ floors to continue the exhibition throughout the building.
It was a pleasure to be loaned works
by this museum-collected artist who is truly a pioneer in photographic
techniques and a renowned teacher of photography at colleges in France.
His pixoplasty technique sees a
fusion of old and highly modern techniques to manipulate the images and create
dramatic abstract forms.
Godard prints the images on canvas and this translation of print to canvas gives the impression of abstract paintings, rather than photographs to stunning effect.
Bright bold acrylics
One of the Gallery’s hot new artists,
Gwen Joy Royston has leant several canvasses introducing incredible pops of
colour throughout the space. Royston is an established artist too with a long
We found that many of the barristers’
loved strong colour and so we were very pleased to have the opportunity to display
her wonderful bright abstract paintings.
We have brought a riot of colour into
the Silks’ rooms and barrister’s rooms.
Royston studied under Albert Irvin and his influence is undeniable and as two of the best works loaned to the set from the private collection are by Albert Irvin we decided to run with this and display several works by his former pupil.
Royston uses strong brush strokes that strike the canvas filling the central space with bold painterly blocks of colour. She uses large blocks of black and blue paint set against tangerines, purple, gold and hot pinks. Although the subject-matter of the work is often deeply personal and connote moments in the artist’s life, her feelings and emotions are conveyed in these strong abstract forms, there seems to be an inextricable link to the stunning landscape on which Royston would gaze from her magnificent studio based near the Pyrenees mountains.
Distorted beauty – London not as you see it
Last but not least, we have displayed works by one of our favourite artists, Mick Dean.
An artist who held a very successful career in commercial photography before turning his talents to becoming a figurative painter, he has been based in a studio in East India Docks in London, for many years.
His love affair with London is
apparent in his work. He is fascinated by beauty in the most unexpected vistas.
From moss covered rotting wharfs to mysterious canals that wind their way under
graffiti painted tunnels through our glorious city.
Dean brings to life a beauty in
landscape views that may go unnoticed or unappreciated. He will show you beauty
in a rain flooded cobble stoned street spilling into a drain, to fishing tackle
on boats lost to decay and atrophy and the moss strewn undercarriages of
His photographer’s eye for detail has
meant he depicts water in a very impressive way, but form always takes
precedent and it is the structures in the Thames, such as the docks, piers,
barges and wharfs that seem to dominate the canvasses.
As mother nature silently erodes parts of old London, with the past urban views ebbing away, Dean also shows us beauty in the process of decline and disintegration.
To see more of the paintings in the exhibition and to receive a copy of our exhibition brochure, please do not hesitate to contact us on firstname.lastname@example.org.
I was sitting in restaurant the other day and my eye was drawn to a very interesting textile hanging from the wall. It was very colourful, but the medium of the textile made it muted and soft at the same time. The whole effect was comforting and homely, perfectly matching the vibe that particular place wanted to project.
For many restauranteurs, proprietors and chefs, simply having food that shines is often not enough. We have all sat in bars, cafes and restaurants, enjoying the food but feeling there’s something lacking about the decoration and vibe.
For diners, the enjoyment of any dish can be immeasurably heightened by the ambience of their environment. Not every restaurant can offer the idyllic setting of a secluded Mediterranean bay to enhance the flavour of the fish, but there is so much than can be done to improve any dining experience.
It will not be a surprise to many that, as a pioneering capital city, London is a leading light in respect of this trend. From high profile restaurants with lots of wall space to smaller-scale boutique venues, there is an opportunity for any proprietor to follow suit and use art to both speak to their clients and temper the dining experience.
Possibly the best examples of this are any of the establishments which make up the Hix restaurant group.
With a handful of venues positioned mostly around the capital, artworks form an integral part of the experience of eating some of the best food the country has to offer. Enjoy a gin Martini or a sizzling steak amidst museum quality artworks by Damien Hirst, Harland Miller or Sarah Lucas (to name but a few…).
Mark Hix has taken the relationship between eating food and appreciating art one step further by creating a fantastic art space beneath one of his restaurants, Tramshed, in Shoreditch, East London.
The Gallery sources new talent and venerates established contemporary masters whilst offering top quality food. To understand more about the space, take a look at HIX ART gallery’s website http://hixart.co.uk/about/ where they summarise this symbiotic relationship perfectly: ‘HIX ART transforms into one of the coolest dining spaces in London. We have hosted wedding receptions, corporate dinners and birthday celebrations. Decorate the room and tables as you wish, sit back and enjoy beautiful art and Tramshed’s fantastic food.’ The food and art truly seem inextricably linked.
This practice, however, is by no means a new phenomenon. In their informative article on restaurants positioning themselves as art galleries, the Independent recall the magnificent works commissioned by New York’s Seagram Building in the middle of last century; ‘the Mark Rothko paintings known as The Seagram Murals, commissioned in 1958 for the Four Seasons restaurant’ were a pioneering force for those extolling the benefits of bringing artworks out of the galleries and into the restaurants.
One of the first prominent restaurants in London to happily embrace the art gallery dining experience was Pied à Terre in 34 Charlotte Street, this Michelin star restaurant developed under the creative force of David Moore quickly attracted a HNW crowd and it was not long before artworks by significant British artists were hanging on the walls.
The Turner Prize-nominated and Fourth Plinth commissioned artist David Shrigley has for some time decorated the entire wall space at Sketch in Conduit Street, as this restaurant looks to a long-term exhibition programme for artists. Shrigley’s first series of 239 drawings, full of witty and satirical messages that are now to be replaced with 91 new colourful works and ceramic tableware emblazoned with the artist’s sharp humoured texts and drawings. This is an example of one artist’s work dominating a restaurant space.
According to WGSN.com the top 5 art inspired restaurants are: the Arts Club in Mayfair, Coya London, Hixter Bankside, Magazine and Pharmacy 2.
Each of these restaurants offer a unique approach to combining art and dining, from the exciting murals commissioned by São Paulo street artist Loro Verz and a rotating series of artists, that include works by Amrita Bilimoria’s at Coya restaurant in 118 Piccadilly to the fully immersive art-food experience of Pharmacy 2 in Pimlico.
For those who loved Damien Hirst’s original Pharmacy, this collaboration between Hirst and Hix within Hirst’s art gallery space takes it to another level by showcasing a range of top artists as well as displaying iconic works by Hirst such as DNA strands in etched glass and hand-crafted pill designs embedded within the floor.
The Rosewood Hotel has paid homage to British cartoonist and art world figure Gerald Scarfe in their in-house bar, ‘Scarfes Bar’. On their website they confirm that ‘the collection of amusing and conversation-provoking paintings…adorn the marble walls turning Scarfes Bar into a living canvas’. Visitors to the bar are encouraged to engage with the works while they sit and enjoy the wonderful selection of cocktails this institution boasts.
With so many opportunities to enjoy art and food in unison, it seems this trend has taken force. If you have a restaurant or establishment and you too can see the immediate value art can add to a setting, please contact VEDO.
Our specialist art consultants can help source art that matches your brand and ethos, so the art has an affinity with your company reinforcing your values to your client base and staff. Whether the brand and ambience are designed to appeal to a young professional crowd, an arts and creative crowd or an older more sophisticated clientele, the art you choose can really speak volumes about your company and your creative vision.
We have found that where restaurants have a strategy for their art and a collection plan, the impact can be extremely impressive. For those wishing to generate unique dialogues with their visiting clientele, we can guide you through the myriad of opportunities available to you.
You don’t need to fill the walls with Hirsts and Emins to create a wow factor, there are many different types of artworks and artists whose works sell at varying price points. From talented up and coming emerging artists to established artists, to a cross range of interesting crafts, antiques and collectibles, all of which can be in the affordable price bracket from £100-£500 for prints, ceramics, photographs, drawings and small works up to £1,000 – £5,000 for larger works such as paintings on canvas, any of which can add great interest to the space and transform the overall experience.
Commissioning bespoke art is also another option open to clients, where artists will create a work that meets a client’s specific requirements. We work with a group of very talented contemporary artists, including sculptors, painters, etchers and other visual practitioners, each of whom can create bespoke commissions to suit any kind of space. Please see our website here for more details.
It’s time to provide a more engaging dining experience and VEDO is the company to help you start that process.
(c) Artist Bruno Tinucci, Clarendon Fine Art Gallery
A few weeks ago, I was in the waiting area at a hospital in London anxiously awaiting the outcome of an X-ray for a very close relative of mine who was having to investigate some alarming symptoms.
As I fidgeted nervously, and my eyes darted around the deserted waiting room in the early morning hours, my eye caught these beautiful landscape paintings which I simply assumed were reproductions.
As an art consultant and someone who loves art my attention was grabbed. On closer inspection these were in fact original paintings by contemporary artists. The works were curated by Rebecca Marsham, Senior Gallery Manager of Clarendon Fine Art Gallery in Cobham.
The theme was contemporary impressionistic landscapes by two different artists, a Russian artist Maya Eventov and an Italian artist called Bruno Tinucci. Both artists use strong sun light with dramatic effect and have a bold painterly style and their paintings are very uplifting.
I then spent some time looking at the views within the paintings.
I was transported to Tinucci’s lush sunflower field and rustic farm house, with a piercing blue-sky backdrop set in a typical rural Tuscany setting. Through the sway of the flora and strong light, you could feel the cool breeze and intensity of the burning sunshine.
I then stood before two large silver birches within a woodland. Eventov’s use of painting and etching on the canvas to build up the composition layers cleverly creates a sculptural quality to her works.
All of a sudden I felt calmer, my breath had settled, and I had shifted from an anxious state to a more balanced place. My relative came back into the waiting room and I was very fortunate to find that the X-ray revealed nothing sinister.
This is the first time I experienced the potential power of art in a medical setting.
Having spent a good three years in and out of clinics, hospitals and surgeries I was used to seeing many different types of artworks in this type of environment.
Unfortunately more often than not the art was uninteresting, pops of brightly coloured abstracts or great swirls of paint, randomly placed on the walls and designed to simply brighten the space or to merely blend into the interior design scheme but with no more meaning or significance.
However, art that has true synergy with the message the clinic wants to convey has an altogether far greater impact. Art can talk to the viewer, visually stimulating the senses and can convey powerful and challenging messages.
Whether it’s just to captivate the viewer with the awesome power of Mother Nature through a gorgeous landscape that may remind us of greater things than ourselves, of life’s reassuring cycle or simply the pure beauty there is to be found in our natural world or the art is on some other topic altogether, on a conscious and sub-conscious level art speaks to us all.
There have been studies on the impact of art on the healing process and recovery of patients and many top clinics and hospitals have used art in their wards for this primary purpose and with great effect.
When the clinic gets it right as they did at this hospital, with the installation having been professionally sourced and curated, it can leave a very positive and lasting impression on the viewer, as it had done so for me.
I have since contacted the Gallerist Rebecca Marsham and asked her how she came to select these artworks and Rebecca explained to me the following:
“The Wellington Hospital approached me to buy some permanent artwork for one of their units. I know only too well the power that the right (or wrong) artwork can deliver – the positive mood it can induce which is so important for healing – so I went on a mission to find artists that painted specifically uplifting, joyous and yet calming artwork. I thought it was important to set the right tone for all visitors to the unit: the patients, the medical staff and the visitors.”
We have found that where the art consultant has a clearly defined brief in mind and understands precisely what the client wants to achieve, this can lead to the best results. In this case creating “the right tone” and ensuring the artworks were uplifting, joyous and calming and were appropriate for all the visitors to the unit were criteria used to find artworks that would meet the client’s requirements. Having specific criteria in mind can also significantly cut down the sourcing time and time taken selecting the artworks for purchase and/or display for both the art consultant and client.
At VEDO, we find art that truly has synergy with your Company’s brand and ethos. We liaise with galleries and independent artists in the UK and internationally to help source art that can have that desired impact for clients, artworks that impart meaning and significance and can have resonance with the appropriate audience whether it is clients, staff or suppliers.
To find out more about our process, please see our services page here.
To find out more and for a free consultation contact us here
Hedgehogs are quite literally the talk of the town in Ipswich at the moment. In a plea to raise awareness about wildlife welfare in the area, an artist has been commissioned to paint a mural of this shy, often overlooked mammal.
Street Artist, ATM, has painted a vast mural of a hedgehog in profile on the gable end of an Ipswich pub. His work, a mural which can’t be missed, has received much acclaim from both local residents and individuals from further afield (if you’ll excuse the pun).
The mural may look sweet, however the message is strong. The work is meant to signify the importance of these small but significant animals to Ipswich and the UK’s wider wildlife and ecosystems. On their website, the Suffolk Wildlife Trust confirms that the recently unveiled image both honours “Ipswich as a Hedgehog Hotspot” and also publicises “Hedgehog Awareness Week”.
ATM has reportedly developed a name for himself within the art community for depicting images of endangered species in urbanised city or town settings. In their article on the project, the BBC reference ATM’s aspiration that the works encourage individuals to think more about their ever-threatened natural environment and in this instance, the humble hedgehog. He hopes it will urge people to “not use weed killers on their plants, not use slug pellets… think about hedgehogs’ needs,” the BBC article confirms.
The mural is part of a large scale project to help hedgehogs more generally. In 2016, the Suffolk Wildlife Trust created a new role, that of Hedgehog Officer, to be based in Ipswich to respond to the increased numbers of sightings of the animals in and around the area.
According to a BBC article on the subject, the Suffolk Wildlife Trust’s appointment of the Hedgehog Officer, was no small or easy task. The Trust was apparently inundated with applications from individuals from around the world. They finally settled, however, on Ms Alexandra North who studied Zoology and has been central to Ipswich’s hedgehog mural project.
Commissioning public art, such as this mural can have benefits that go far beyond adding to the artistic and visual landscape within a community, they can pack a serious message and raise awareness about significant issues and also act as a call to action. In the great graffiti art tradition, an important message can conveyed as well as being a fun and interactive medium.
To find out more about commissioning public art works by contemporary artists please contact us at Jessica@vedocorporateart.com.
Art produced by YBA heavyweight, Damien Hirst, always seems to make the headlines. Whether it is stories about astronomical prices for pieces or tales from the artist’s own life, the newspapers and magazines are always interested in what Damien Hirst is up to.
The current feature for many is Hirst’s newest exhibition, held across two venues, the Punta della Dogana and Palazzo Grassi in art hotspot, Venice, for this year’s Biennale.
Entitling the show, “Treasures from the Wreck of the Unbelievable” Hirst has certainly sought to capture media attention it would seem. In an article on the show, the Guardian’s Sarah Hughes, has termed it “one of the most tightly guarded art exhibitions of recent years,”…but how has it been received?
In a fascinating short interview on the BBC’s Arts and Entertainment website (http://www.bbc.co.uk/news/entertainment-arts-39534654 ) Arts Editor, Will Gompertz, quizzes Hirst on the exhibition’s main exhibits and themes.
Hirst confirms that the 180 or more artefacts and objects on show are those from an imaginary ship which took place over 2000 years ago.
The items are supposed to have been part of an historic and extensive collection amassed by a great individual. On their website, the Palazzo Grassi confirm that the collector is called “Aulus Calidius Amotan – a freed slave better known as Cif Amotan II”.
Included alongside the objects are photographs showing their underwater discovery. By including these photographs, Hirst really taps into the theme of belief as we really feel we are part of a major, historic discovery of an extraordinary body of work. The exhibition itself covers the whole process from the finding of the artefacts through to displaying of them.
Hirst tells Gompertz in the BBC video that “for me the show is about belief, and you can believe whatever you want to believe.” He continues, “I’ve spent so much time on it that it’s not a lie…I just believe it.”
Back on dry land, Hirst purports of have spent over £50million on this exhibition and when we consider the materials used to create these artworks – gold, crystal and bronze are among those listed – this figure makes more sense.
Not everyone, however, is pleased to see it’s unveiling. Activist group, Animalisti, the Guardian article confirms, have been responsible for depositing over 40 kilos of animal manure outside one of the two exhibition venues, the Palazzo Grassi. Their motivation is believed to stem from Hirst’s use of animal carcasses in a number of his previous works of art.
“Treasures from the Wreck of the Unbelievable” runs between 9 April 2017 and 3 December 2017 alongside Venice Biennale’s extensive programme of events and exhibitions.
To see images either visit Hirst’s own website or take a look at the official Palazzo Grassi’s website. It is one of the most reviewed exhibitions and is nothing short of sensational. Our VEDO art consultants will be paying a visit to see whether we too are captivated by the make believe world of Hirst. Watch this space for more details.
VEDO is very proud to be participating in Henley’s Art and Music Festival this week by showcasing 8 leading sculptors at the Festival from Wednesday 5th July until Sunday 9th July.
We have selected a few exceptional British and International sculptors to represent and have endeavoured to show the wide range of styles and scale you can have in sculpture from small indoor works to the monumental, from abstract to figurative, also providing educational information about various pricing, different mediums of sculptural works and the commissioning process.
About the Sculptors
We are showing a stunning kinetic work by Ivan Black, whose piece has been specifically designed for the festival. Ivan’s work is wondrous, his conception of movement is fascinating and sophisticated incorporation of lighting and colour is nothing short of joyous and magical. This is a sculptor who rightfully deserves his work to sit alongside the great kinetic sculptors found in the museums of the world.
(c) Sculptor Ivan Black
Simon Gudgeon has achieved recognition for his monumental works, such as his stunning giant bronze Swan at the Serpentine close to Princess Diana’s fountain memorial and his reflective bronze heads entitled ‘Search for Enlightenment’ displayed nearby in Knightsbridge. To see his beautiful smooth and paired down depictions from nature one should visit his elegant sculpture park in Dorset where he displays a range of his large scale sculptural works in a breathtaking setting.
(c) Sculptor Simon Gudgeon
Sally Fawkes and Richard Jackson are exceptional British glass sculptors. They have been represented by the best of British art dealers and similarly their works have found themselves into major collectors homes internationally. Having mastered their unique technique over decades they remain leaders in using the glass medium. Excitingly they have taken their works to monumental scale over the last few years and have produced magnificent pieces, such as their most recent commission of a monumental work shown at Salisbury Cathedral and a stunning commissioned work for the Shard.
(c) Sculptors Sally Fawkes and Richard Jackson
Mel Fraser’s beautiful abstract alabaster works are perfect for any elegant garden setting or luxurious home. She is represented by a gallerist and has become a recognised name for the interior design sector for her elegant abstract works that compliment a wide variety of settings. There is a stunning purity to her forms that provide endless joy and contemplation and her skill is apparent from her ability to work large pieces of stone or alabaster into paper like winged forms that are sometimes worked so finely that they become almost translucent.
(c) Sculptor Mel Fraser
For smaller scale interior works we are showing pieces by Philip Hearsey. Philip’s works are timeless and elegant and hark back to the best forms in ancient times, in particular ancient Egypt or Cycladic times. From beautiful arcs or circles or baton like shapes, his sophisticated use of form creates a strong sense of order and his works have a reassuringly calm and restful feel to them. Hearsey works in a variety of mediums and also adds a stunning creative touch that is highly distinctive, usually playing with the patina of the bronze to create an other-worldly feel.
(c) Sculptor Philip Hearsey
Johannes von Stumm has produced a range of stunning corporate commissions and public works from his winged angel for Nike to his Big Mother and Child stainless steel series that cuts the landscape like a knife leaving you to contemplate the essence of human nature set within the landscape. We are showing his very clever smaller geometric works that are a sophisticated combination of media often glass, bronze and stone. These works are highly distinctive works and are extremely contemporary in feel and work exceedingly well in corporate and luxury spaces.
(c) Sculptor Johannes von Stumm
Last but by no means least, a star of the event is Paul Day. He is representing himself at the Festival but we have the great pleasure of hosting his works on our stand and supporting this huge talent. He needs no introduction having done several famous Royal monuments, from the Queen Mother’s memorial, Battle of Britain to the Iraq and Afghanistan war memorial.
His highly detailed figurative work is hugely accessible, fiendishly clever and demonstrates his extraordinary skill in rendering such great detail that translates so lucidly and perfectly in bronze form. His work demands attention and for that reason his works will stand the test of time in monumental form. We are pleased to announce that at the fair guests can see a range of works, demonstrating that his work is affordable and achievable for many collectors too.
(c) Sculptor Paul Day
VEDO see this event as a truly wonderful opportunity for us to show some larger monumental works in a stunning setting and also showcase some smaller indoor works that would look wonderful in any home. Our goal is to bring to great many people beautiful and accessible sculpture.
Sculpture is often an overlooked medium in preference to 2D forms such as painting, photography and prints. It is perceived to be expensive and difficult to place. We feel that sculpture can add tremendous value and make a wonderful statement in a wide range of environments from the home, the office or to a public space.
Commissioning bespoke sculptures for public works or for corporate spaces is our forte at VEDO and we understand that it can be an extremely challenging and complex project to manage. However our skilled art advisers take the stress out of the process, make it highly enjoyable and help clients achieve their creative vision by working effectively with the sculptors, designers and clients.
For more details about how we can help your company in such a project please do visit our website www.vedocorporateart.com and contact us through the contact page.
For a copy of our new sculpture brochure to see the different sculptors we represent and the types of work we can help commission for your clients or your projects please contact us.
VEDO Corporate Art Service is delighted to present some captivating new sculptural work by ceramic artist Desa Philippi.
Desa’s wall sculptures are beautiful fluid porcelain shapes with a strong graphic element.
(c) Red porcelain wall sculpture by artist Desa Philippi
She has developed a range of abstract, biomorphic shapes, which are layered in open and closed forms and can be combined in different dimensions. They are therefore uniquely adaptable to different spaces.
(c) Vertical midnight blue porcelain wall sculpture by artist Desa Philippi
She uses bold primary colours that heightens the graphic element and gives a strong contemporary art feel, as well as being very joyous artworks.
(c) Yellow porcelain wall sculprure & alphabet ceramic vessels by artist Desa Philippi
We think of graffiti art when we look at these wonderful shapes, as well as comic strips and the great American pop artists of the 1960s, such as Roy Lichenstein.
In her own words Desa’s says she is
..“influenced by modernist sculpture and the urban environment within which the work is produced, I spent a lot of time looking at and photographing the reflections of buildings, graffiti walls, cranes and other urban structures on the nearby Regents Canal, observing changes of the water’s surface when disturbed by wind, moving canal boats, water birds, or floating debris. This direct observation helped me to rethink the continuous forms of my porcelain vessels in terms of open and animated surfaces.”
Desa is currently showing some of her stunning flat matt grey ceramic vessels at Gallery DIFFERENT in London in an exhibition called ‘The Art and Politics of Eating’. To read about this exhibition click here.
(c) Alphabet Vessels by artist Desa Philippi
Desa works from her studio in Camden in London. Her background as an art historian is eminently clear from the strong sense of design and aesthetics that permeates her work as an artist.
Her ceramics are effortlessly chic and would look great in any contemporary designed living space, bringing in a sophisticated design element.
To see more please do not hesitate to contact us at Jessica@vedocorporateart.com
VEDO Corporate Art Service is proud to support Gallery DIFFERENT’S forthcoming exhibition: ‘The Art and Politics of Eating’.
(c) Artist Zev Robinson
Zev Robinson, a Canadian and British artist and film-maker is showcasing his large beautiful dream-like pastel paintings at the Gallery, 14 Percy Street, London W1 this week.
Zev an experienced artist has coordinated this exhibition of his pastels with the release of his film ‘The Art of Politics of Eating’ – Pied à Terre documentary, shown this evening at the Gallery.
His film examines the restaurant’s passionate interest in supporting the sustainable food system and how their relationship with their forty suppliers makes an important contribution to the small independent British food sector.
There will also be a moderated discussion about quality food producers and the role of quality restaurants in sustaining those producers and the rural environment.
From the Corporate Art perspective, Pied à Terre restaurant is well known and highly regarded as an amazing champion of the arts.
Apart from hanging artworks by emerging and established artists in this elegant and very fashionable restaurant and allowing an important showcasing venue for artists to be enjoyed by their clientele, they are true patrons of the arts and this echoes through a film like this, made by a visual artist who has turned the spotlight on their core passion, supporting sustainable food systems and making sure the best of British food is served in their restaurant.
Zev’s work is elegant, accessible and blends the boundaries between art and food and the point at which these two creative endeavours meet.
(c) Artist Zev Robinson
The pastel medium creates a haze to the subject-matter that feels dream-like and surreal and with his closely studied blue camphor jugs and succulent Queen olives in terracotta dishes you are instantly transported to the Mediterranean.
To see the film, the screening is tonight 6th June 2017, please book tickets through the Gallery.
VEDO Corporate Art looks for the best independent artists for the commercial sectors, such as interior design and hotel design.
Also showing this week at Gallery DIFFERENT, 14 Percy Street, W1, VEDO is very proud to announce that two exceptional ceramicists are showing their works too.
French ceramic artist Isabelle Poupinel will be showcasing three of her stunning works, all quite different and show the unique range of styles in her repertoire.
From her stunning North African inspired earthen dish, with a beautiful turquoise glaze, perfect as a central piece for a kitchen table or dining al fresco and serving delicious nibbles, such as pistachio nuts, to her beautiful woven looking ceramic basket – an object that is both minimalist and in our view seems to echo great tribal art, namely Tutsi or Hutu woven baskets.
(c) Artist Isabelle Poupinel
Lastly Isabelle is showing a chic pinched white porcelain vase with a gold tie that would look elegant in any luxurious room and reminds us of the great finesse you find in gorgeous homes in the South of France.
German born Desa Philippi, who works from her studio in Camden in London, will be showing her impressive and elegant pots. Her vessels look fabulous in a group and make an effortless and chic artistic display.
These works are artistic too and are for display rather than use. Desa produces clean lines and her works have an extremely pleasing symmetry, often combined with interesting decoration such as her sophisticated on-glaze patterns that use steel or tungsten to create fine lines. In Desa’s work there are gorgeous industrial matt grey or sensitive cream tones or a flat pure white that demands attention and echoes Bauhaus and great design.
(c) Artist Desa Philippi
Desa, like Isabelle, has a diverse repertoire but is consistently elegant in her style and approach and works by either of these artists would look fabulous in any home.
For more details about these three artists please contact VEDO.
The exhibition is on until Wednesday 14th June 2017, Gallery Different 14 Percy Street, London W1.